It’s not well-known, but AMC’s Rambler line actually surpassed Plymouth as the number-three brand of car in America (in terms of total sales) by the early 1960s, under the inspired leadership of George Romney—father of 2008 Republican presidential contender Mitt Romney. It was also a performance brand—though few remember this today. For example, the...
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By the mid-1970s, American automakers were under the gun to reduce both the size and the fuel consumption of their offerings. Gas shortages, price spikes – and the growing presence of Japanese competition – were having the same effect on Detroit’s lead sleds that the Chixilub asteroid impact had on the dinosaurs some 60...
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American Motors Corporation may have descended from Hudson and Nash—brands whose hallmarks were modesty and efficiency—but by the mid 1960s, AMC began producing battlewagons of truly Bismarckian proportions. One of the most memorable of these lunkers was the Ambassador series—AMC’s top-of-the-line and fullest-figured car. It was offered in hardtop coupe, sedan, and station wagon...
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